We are thrilled and honored to have recently been featured in a front page interview with NRA Women. It was an incredible opportunity for us to sit down with them and discuss the journey as co-founders and CEO of Sovereign Ammo, Laura DiBenedetto. The interview shed light on our passion for the Second Amendment and our mission to empower Patriots to defend their rights and destigmatize responsible gun ownership. Read it here.

About the Interview

During the interview, Laura shared her diverse background as an award-winning business leader, TEDx speaker, and bestselling author. She spoke about her inspiration to start an ammo company after retiring from her previous venture and experiencing life-changing epiphanies. With Sovereign Ammo, she and her husband set out to make a difference in the face of unjust discrimination and become a force for change.

The conversation delved into various aspects of our company and beliefs. Laura explained the significance of the name “Sovereign Ammo,” emphasizing that sovereignty represents the core of our God-given power and the soul of our great nation. She passionately discussed the importance of sovereignty, freedom, and responsibility, debunking misconceptions about these values.

When asked about her journey to become a passionate defender of the Second Amendment, Laura candidly shared her personal transformation and how she found her “tribe” within the firearm industry and 2A supporters. She highlighted the resilience, passion for family, commitment to communities, and unwavering faith in God that she discovered among like-minded individuals.

The interview also touched upon the reception Sovereign Ammo has received within the 2A community. Laura expressed her pleasant surprise at the supportive and respectful nature of the community, countering the negative stereotypes often portrayed in the media. She acknowledged the existence of some instances of sexism but emphasized the overwhelming support and camaraderie she has experienced.

The Unexpected

Another interesting aspect discussed was the preference to not be pigeonholed into a women-only segment of the industry. Laura shared her advocacy for fairness and equality for women in all aspects of life. While recognizing the value of women’s categories in shooting sports as an inviting entry point, she urged caution in using excessive gender-specific labels, which may unintentionally undermine women’s credibility. Laura’s vision is to create an equal environment where shooting remains a national pastime, welcoming individuals from all walks of life.

The interview also explored Sovereign Ammo’s focus on the 9mm caliber and the plans for expanding the brand. Laura explained that building a strong reputation and customer base is their current priority, aiming to revolutionize the ammo experience and create a brand that customers eagerly seek out. While expanding into other calibers is on the horizon, the decision will be based on customer demand and the company’s ability to meet it effectively.

The conversation took a turn towards the challenges faced by Sovereign Ammo due to ESG (Environmental, Social, and Governance) policies. Laura openly shared the obstacles encountered, including difficulties with merchant software, credit card processing, and traditional lending options. She highlighted the blatant censorship and content removal on social media platforms, hindering marketing efforts. Despite these challenges, Laura encouraged businesses facing similar situations to get involved in local and state politics, make their voices heard, and seek support from others who share their concerns.

Putting a Bow on It

Throughout the interview, Laura shared her personal philosophies and provided advice for navigating tough times both personally and professionally. She emphasized the importance of self-love, gratitude, staying present, guarding energy, and intentionality. These principles have shaped her life and guided her through challenging moments.

And of course, the interview wouldn’t be complete without a mention of Laura’s favorite firearm, her Glock 19, and her commitment to continuous training and safety.

We’re Grateful

We appreciate NRA Women for providing us with a platform to share our mission and values. Together, we strive to inspire and empower individuals to exercise their Second Amendment rights responsibly and proudly.

To be invited to share a stage and talk about ESG with America’s Governor, Florida Governor Ron DeSantis, is all part of the mission and dream of Sovereign Ammo.  Yes, we want to get ammo in your hands, but Sovereign Ammo is so much more than that.

When Amedeo and I co-founded this company in 2021 on the heels of the cruelest lockdown policies America has ever seen, we were angry with America’s leadership, angry about the rise of totalitarianism, and wanted to do something about it.  We didn’t know it at the time, but the hell we would go through in 2021 and 2022 trying to get Sovereign Ammo on its feet would give me plenty to talk about. As it turns out, ESG was responsible.

While on stage with DeSantis, he signed an anti-ESG law that strikes down the very things that gave us so many troubles.  While the law signed is limited to the Free State of Florida, we have hope in the idea of the Florida Blueprint, an idea he’s touted as he’s toured the country in what appears to be a presidential campaign, leaving many (like me) to hope that he runs (and wins!).

How Has Sovereign Ammo been negatively impacted by ESG?

When we tried to set up our bank account, we were made to wait over an hour while the branch manager had to get permission to open an account for us.

When we signed up for accounting software and merchant services within it, we were told that we could “get away with” having an account as long as we could until we were kicked off eventually when someone in their compliance department would “catch us.”

Later on, when we went to sign up for credit card processing, we were denied by many providers because our profession didn’t pass muster for an “acceptable” business.

Then when we were seeking funding, we could not go to a typical bank and pursue traditional lending because of ESG rules. I had to pursue private funding which added months to the process. Sovereign Ammo almost didn’t make it.

When we were finally funded by our investors, the money cleared and we got to work.  A few days later, without warning, our funds were frozen and we couldn’t do business for 5 days. They said that they were suspicious, despite the fact that I’d been a customer for 25 years.  After 5 hours on the phone, they finally stated that they wanted funding verification, immediately received it, and still withheld our funds.

When I OF COURSE left that bank and opened an account with another bank, I had to wait three days before I could open it while they checked with their ESG department to see if they could accept our business, just like we’d experienced before.  Unbelievable.

The ESG Social Media Nightmare

And finally… the ongoing problems.  Our marketing efforts have been hampered by these ESG policies, because Sovereign Ammo is blatantly censored, which YES, it does affect our bottom line.  I have had my social media content censored so many times with some pretty eye-rolling reasons.  I’ve had factual content removed for being misinformation (code: not popular with the left).  I have had my accounts suspended multiple times, a few terminated before we even got started, and most recently I had my most successful account terminated and I had to beg for it back, under the promise that I would behave myself.

Talking about my business in any overt way is not allowed, I can’t post links to my products, and I can’t post a photo.  How is this fair?

These are the ways that Sovereign Ammo has suffered. And I can’t even begin to tell you the level of stress and aggravation this has caused ME and my husband. It has directly affected my health, our financial well-being, and our ability to thrive as a business.

How it’s Hurting YOU

Perhaps the most egregious sin of all has got to be what all this does to individuals like YOU.  As a small business owner, I take immense joy in speaking to our customers and getting to know you.  Why?  WE LOVE YOU.

I know you see me getting censored and you’re mad.  Not because I’m so great, but because you see what happens if you dare “step out of line.” I’ve been told by many of you that you feel like we’re already under totalitarian rule.

How You Can Help

Vote with your dollars:  You can help Sovereign Ammo by supporting our business when you need ammunition and you’re in the market for some cool merch.  This helps us to stay in business (and grow!), create jobs for freedom-loving Patriots like yourself, and to help create other opportunities for me (Laura) to be an activist on your behalf. If our company performs well, I can actively engage in policy-making, collaborate with our representatives (such as DeSantis!), and endorse pro-2A organizations such as the NRA and GOA. Sovereign Ammo strives to take action rather than just discussing it.  We’re here to ACT.

Contact your elected representatives: Writing or calling your elected representatives to express your opinion can be an effective way to make your voice heard on issues that matter to you. You can find contact information for your state legislators on your state’s government website.

Join a political advocacy group: There are many advocacy groups that work to promote specific policy issues. Joining a group that supports your position on ESG issues can provide opportunities to meet with lawmakers, attend rallies, and participate in other forms of political activism.

Vote in elections: The most powerful way to influence policy is to vote for candidates who share your values and priorities. Be sure to register to vote and participate in local, state, and national elections.

Related Links

Epoch Times: DeSantis Signs Bill Curbing Financial Use of ‘Woke’ Investment Principles

NTD News: DeSantis Signs Bill Curbing Financial Use of ‘Woke’ Investment Principles

Florida Voice News: Jacksonville ammo business owner shares frustrations with ESG policies

Orlando Sentinel: Gov. DeSantis signs anti-ESG bill into law

JP Sears, Tucker Max, ex-Navy Seal Jeff Gonzales, and Sovereign Ammo CEO Laura DiBenedetto have all come together with many other amazing guests in the Docu-Series “Firearms & Freedoms, Ammunition for Debate.”

Sharing critical and soon-to-be-censored insights that you need to know, you won’t want to miss this. Don’t wait until it’s too late to protect your 2nd amendment rights!

Click here to watch Firearms and Freedoms now and learn from the experts who know the truth about gun control and its impact on freedom.

 

 

Hello my dear friend,

I am really really excited to share a major announcement with you. If you missed the big announcement via email, head to the bottom of this page and sign up to be the FIRST to know next time!

Just this last week, after nine months of hard work to pivot our business strategy to one that would allow us to bring our products to market at a great volume, and at the best pricing than anything we’ve ever been able to do, we achieved our goal.

On Tuesday, Sovereign Ammo was fully funded by a group of incredible Patriotic investors!!! A special and heartfelt thank you to our new business partners who believed in us!  We’re hitting the ground running and we’re hard at work on big things!

Here’s FOUR THINGS you can expect in the next few months:

1. ​​​​​​​We will be restocking 9 mm 124 grain FMJ ammo in our online shop within the next 30 days.  You’ll be able to buy ammo 500 rounds at a time, with each 500-round order coming with a free ammo can PLUS a free surprise from us.  Every order comes with a free ammo can, and there is no limit to how much you can purchase. You want 40,000 rounds?  No problem!(Would you like us to open up pre-orders? Reply in email and LMK!)
   .
2. ​​​​​​​We will be creating partnerships with nationally recognized names to bring Sovereign Ammo and YOU to the forefront in the national conversation.  We need create awareness around the mission of the company, which goes beyond ammo – it’s about FREEDOM and defending our constitutional rights which are under attack!  We’re not here to BS you and just sell stuff.  Nope – not good enough.  We’re here to make a positive difference in all things sovereignty.
   .
3. We will be launching new merch designs that reflect your values. If you have requests or something that you would really like to see, and would love to support Sovereign Ammo, please reply to this email, and tell me what you want!  For now, check out our favorite new shirt here: https://bit.ly/3wysw1u
   .
4. We will be launching a monthly subscription ammo box where you can get a box of pewpews AND goodies every month! We are working out details with partners to assemble what we hope will be a box that will get you excited and really stoked for opening your mail every month!

At the end of the day, Sovereign Ammo exists FOR YOU.  We are 100% dedicated to supplying America-loving Patriots with the best damn ammo out there, with a memorable experience you’ll look forward to every single time you need the pewpews, all while we fight hard for our constitutional freedoms!

—

I want to let you in on another little secret that’s been going on behind the scenes for me specifically. You most likely met me because of LinkedIn, and I think it’s a useful platform. But it does have its caveats. LinkedIn does not believe in free speech – specifically the speech around conservative subjects, news, and beliefs. I have been censored and silenced many times unfairly, and in late February, my account was permanently terminated. I had to hat-in-hand, ask for my account back and promise to behave. They said yes, but I was informed in no uncertain terms that one more infraction, and I’m gone for good.

That said, I had to make the painful choice to choose between engaging with you or speaking openly. I chose YOU, which renews my commitment to fight for your and my free speech. You’ve likely noticed that my content online doesn’t talk much about ammo lately. It’s on purpose, and really really pissing me off.

Am I taking it lying down?  ABSOLUTELY NOT.  I’m working with Florida government offices to pursue justice and new laws being enacted. I will not back down. This isn’t about my account on LinkedIn. This is about YOUR ability and MY ability and EVERYONE’S ability to speak freely on EVERY platform!  New legal precedent MUST be set that allows ALL people to speak freely.

I’ve mentioned it many times on many of my posts online, but if you have not followed us on TruthSocial, please sign up and do that now.

Here’s the link:  https://bit.ly/SA-on-Truth

We appreciate you.

© Sovereign Ammo, Inc.

Watch this great video of our CEO Laura DiBenedetto talk about how she built Sovereign Ammo on the On the Edge Podcast!

 

Need a good holster?  Check out one of our top picks – A Great Holster Option