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Privacy Policy

Effective Date:  January 22, 2024

This privacy policy sets out how Sovereign Ammo, Inc. uses and protects any information that you give Sovereign Ammo when you use this website.  Sovereign Ammo is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

The website is operated by Sovereign Ammo, Inc. and its affiliates and subsidiaries (collectively, “our”, “us”, or “we”). This Privacy Policy applies to and any other website offered by us, which references or links to this Privacy Policy (each a “Site” and together the “Sites”), and which may include our sites entered via tabs or portals accessible via LinkedIn®, YouTube®, Instagram®, Twitter®, or other social sharing sites.

Review this Privacy Policy from time to time as we may update or change this Privacy Policy at any time for any reason without prior notice to you. By using this Site, you indicate your assent to all of the terms of this Privacy Policy and its Terms of Use.  If you do not agree with any term of this Privacy Policy or the Terms of Use, do not use this Site or submit any Personal Information to us via the Site.


We do not collect Personal Information unless you voluntarily provide it to us. “Personal Information” is data that can be used to uniquely identify or contact a single person. If you wish to participate in some of the features and services the Site may offer, we may ask you to provide certain Personal Information.

By initiating any activity or transaction that uses financial information on our Site, you consent to providing your financial information to our service providers processing the transaction to the extent required to provide the payment services to you.

We may collect the following information:

  • We collect information from you when you register on the site, place an order, enter a contest or sweepstakes, respond to a survey or communication such as e-mail, or participate in another site feature.
  • When ordering or registering, we may ask you for your full name, e-mail address, mailing address, phone number, date of birth, credit card/ACH, or other information. You may, however, visit our site anonymously.
  • Like many websites, we use “cookies” to enhance your experience and gather information about visitors and visits to our websites. Please refer to the “Cookies & Other Software” section below for information about cookies and how we use them.


We use Personal Information provided when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication for various purposes, including to:

  • Provide products and services that you request
  • Assist us in distributing e-mails and to communicate with you
  • Administer surveys, polls, sweepstakes, contests, and other promotional events
  • To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To allow us to better service you in responding to your customer service requests.
  • To quickly process your transactions.
  • If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the “How can you opt-out, remove or modify information you have provided to us?” section below.
    • If you have not opted-in to receive e-mail newsletters, you will not receive these e-mails.
    • Visitors who register or participate in other site features such as marketing programs and ‘members-only’ content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below.

The term “outside parties” does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. Examples include providing web site services, fulfilling orders, delivering packages, sending postal mail and e-mail, processing credit card payments, and providing customer service. They have access to Personal Information needed to perform their functions.

We reserve the right to transfer any information, including Personal Information, in the event all, or a portion, of our business or assets are sold or transferred, including in connection with a sale, merger, consolidation, change in control, transfer of assets, reorganization or liquidation of our business.

We may use or disclose your Personal Information and other information we collect to affiliates and subsidiaries, to third-party partners in certain joint promotional and marketing programs, to manage databases of customer information, to assist us in distributing emails, to manage the Site, to administer and fulfill sweepstakes and contests, in connection with surveys, or to take precautions against liability.  If you request products or services via a mobile device, your request will be transmitted to your mobile carrier’s network and your carrier may have access to it. Consult your carrier’s privacy policy for additional information.

We may also release your information when requested by law enforcement or if we are required to do so by law, regulation, subpoena, court order, or by a government entity. We reserve the right to disclose any Personal Information to enforce or apply our Terms of Use and other agreements and to protect our rights, property, or safety and those of our users, and others.


We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.


Unless your browser settings are configured to make your online activities and publicly available information about your online activities invisible to usage analytics tools, we do not presently have the capability to omit you from Site usage information we collect to the extent your browser only sends us a “do not track” message and does not otherwise screen you from tracking without any action on our part.

Third parties, other than our vendors (such as our cookie server), do not have authorization from us to track which websites you visited prior and after visiting our website. That said, we cannot control third party tracking and there may be some third-party tracking that occurs without our knowledge or consent.


The Site is not intended for minors.  We do not knowingly solicit or collect Personal Information from children under 18. If you are under the age of 18, please DO NOT submit your e-mail address or any other Personal Information to us through the Site. If we learn that we have collected Personal Information of a child under 18 we will take steps to delete the information as soon as possible.

We encourage parents to go online with their children. Parents should understand the sites their children are visiting, and which sites are appropriate. There are parental control tools available such as browsers and filtering software that prevent children from accessing inappropriate sites.


We may receive information about you, including Personal Information, from third parties, such as persons assisting us in administering or fulfilling a sweepstakes or contest. Also, if you are on another website and you opt-in to receive information from us, that website will forward to us your e-mail address and other information about you so that we may contact you as requested. We may also supplement the information we collect about you through the Site with outside records from third parties in order to enhance our ability to serve you. We may combine the information we receive from these third parties with information we collect through the Site.


This Site may link you to other sites on the Internet, which are not operated by us and not under our control. These linked sites have separate and independent privacy policies.  You acknowledge that we are not responsible or liable for the accuracy, or any other aspect of the content of sites we do not operate or control.  Accessing the links to any other sites is at your own risk and subject to the applicable privacy policies and terms and conditions of such websites.  Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).


Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.  This usage information may include, but is not limited to, information considered non-personally identifying such as browser type, device type used to access the Site (i.e., computer or mobile device), unique number assigned to identify such device, geographic location, click path taken through the Site, your use of features or applications on the Site, and other publicly available information.

We may use cookies, beacons, or other visit recognition software to improve the use and functionality of our Site.  For example, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You can configure your browser to reject cookies by modifying your browser settings, but if your browser settings do not accept cookies from us, then some functions of the Sites may not operate as intended.


You can help us maintain the accuracy of your information by notifying us of any changes. If your Personal Information changes (such as physical or email address), contact us using this form to update or correct such information.

If you no longer wish to receive our promotional communications, each message will give you the option to “unsubscribe” from receiving further email communications from us at any time. Your option not to receive promotional and marketing material will not preclude us from corresponding with you, by email or otherwise, regarding your existing or past business relationships with us (e.g., any purchase of our products or use of our services, or responses to requests for information you pose to us either through use of a Site or by other means), and will not preclude us from accessing and viewing your personal information in the course of maintaining and improving our Sites, products and services.

If you sign up to receive mobile messaging (e.g., SMS and MMS) offers and communications but later decide you no longer wish to receive them, simply follow the opt-out instructions included in the mobile message.


If you post self-identifying information or other content on or through public areas on our Site, e.g., chats, blog comments, this information is public information and is generally accessible to, and may be collected and used by, others and may result in unsolicited messages or other contact from others.  You are encouraged to exercise caution when posting online self-identifying information.  You warrant that you have permission to upload any third-party information and you agree to indemnify, defend, and hold us and our agents harmless from and against any claim, liability, cost, and expense arising in connection with your provision of that information.


The Site is intended for users residing in the United States and is governed by and operated in accordance with the laws of the United States.  We make no representation that the Site is operated in accordance with the laws or regulations of, or governed by, any other nation.  If you are located outside of the United States, please be advised that any information (including Personal Information) you provide to us will be transferred to the United States and that by submitting information to the Site, you explicitly consent to its transfer to the United States.

We do not intend to conduct business via the Site with users located in the European Economic Area and Switzerland (the “European Area”), and do not knowingly solicit or accept Personal Information transferred from the European Area for any purposes. If you are located in the European Area, do not submit any Personal Information to the Site. We expressly disclaim any liability in connection with any such transfer of Personal Information from the European Area.


We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically.  All revisions will be posted on this page and become effective on the date that the modified policy is posted on our Site.  The effective date of this policy will be listed at the top of this page under the title.

Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.


We welcome your questions, comments, and concerns about this Privacy Policy. Please contact us here with any and all feedback pertaining to privacy, or any other issue.


This online privacy policy applies only to information collected through our website and not to information collected offline.


Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.


By using our site, you consent to our Privacy Policy.